Universities to investigate how behavioural insights can improve public sector services

27th February 2018

Sheffield Hallam University will lead work in collaboration with The University of Manchester to help tailor vital public sector services using behavioural insights expertise as part of a new government framework.

The new Crown Commercial Service (CCS) Behavioural Insights framework will support public bodies to procure the expertise of organisations that offer behavioural insights, changing the way policy is developed and public services are designed, making them more efficient and in tune with the needs and preferences of the public.

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