Public sector collaboration is vital to amplify drowning message, says safety charity

06th December 2017

The Don’t Drink and Drown campaign, run by Royal Life Saving Society UK, is launching on Monday (4 December) with a week-long drive to share the message that alcohol and water can be a fatal combination.

The Maritime & Coastguard Agency (MCGA) – an executive agency of government sponsored by the Department for Transport – is among public sector bodies to support the campaign.

Jo Groenenberg, marketing officer leading on the campaign for the MCGA, said the agency is finalising its planning for sharing the campaign.

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